MapAnything: Wide Horizons of Geo-Productivity with Telematics 2.0

CIO VendorJohn Stewart, CEO
MapAnything’s journey to leader in revenue-focused telematics began back when its founders John Stewart and Ben Brantly ran Saber Business Solutions, a Salesforce.com consulting shop. During one of their client engagements they noticed a unique opportunity in the platform. There weren’t many apps on the Salesforce AppExchange focused on mapping or geolocation. Building on that idea, Saber Business Solutions launched a suite of applications focused on productivity. Their Map-based product turned out to be their most successful, eventually triggering a name change to MapAnything.

MapAnything is a Geo-analytics platform with a twist. The core business of the company is to drive productivity for business users on the Salesforce or ServiceNow platform. In addition to providing location-based visualizations and workflows, the company has focused on embedding the concept of “Where” into their client's business environment. Once customers started to realize the productivity and revenue impact of the map, it was a natural extension to focus on moving assets and vehicles, and thus MapAnything Live was born.

They approach it leveraging something called “Telematics 2.0,” by extending telematics technology into customer engagement systems to improve field worker productivity and overall customer experience. Through their 8+ years working on Salesforce, they took a new approach to telematics leveraging the information their clients were already collecting for cost, safety and compliance and then incorporating it into their everyday workflow.


We took a different approach and embedded the telematics into the system of record for our client’s business


“Telematics was a stack separate from the rest of the critical business systems laying its focus on cost, compliance, and safety. In addition it’s most often utilized by fleet managers or Fleet Management Companies, not by the Sales or Service teams driving the vehicles. We took a different approach and embedded the telematics into the system of record for our client’s business,” says John Stewart, CEO of MapAnything.

The company’s gold partnership with Salesforce and their status as a Salesforce Ventures company has acted as a segway into diverse industries and has kept their services customizable. “MapAnything has made the most of this partnership given everyone’s need to understand things in a location set,” said Stewart. They incorporate Telematics seamlessly by considering it as a natural extension of their solution offerings. For instance, MapAnything is assisting Cardella Waste, a construction waste management company, to capture revenue with Telematics as opposed to just cost and compliance. Apart from the Telematics services, the company also uses the information received from the vehicles to update or create new Salesforce records, and takes actions based on the real-time position of vehicles.

Once a solution is sold to the client, MapAnything holds their hand, taking an enterprise SaaS solution approach. The firm applies an engagement model where it understands the customer’s project objective and rolls out a plan, differentiating from some telematics suppliers who just want to sell devices and data plans.

The company aims at offering more fleet management tools at Dreamforce this year to further their strategic partnership with GM, and continues to expand on their “Business Logic Engine” using Telematics to modify records of real-time data. This super bowl event organized by Salesforce will also include the introduction of indoor mapping by MapAnything. The company also hopes to expand their R&D staff based out of Atlanta to ensure the enhancement of their products and services. The company lives and breathes innovation and prefers their customers to drive the product development.